I’ve spent over a decade designing across disciplines - UI/UX, digital platforms, brand strategy, and packaging - while also working in analogue art and illustration to keep my thinking grounded and expressive. I’ve led design efforts in a fast-paced NYC startup and delivered work for international clients across the UK, France, Netherlands, USA, UAE, Egypt, and India. 

My projects span lifestyle, e-commerce, e-learning, architecture, tourism, and healthcare, and I thrive in both early-stage chaos and established environments. I’m as comfortable shaping wide-angle strategy and consulting on brand positioning as I am executing the finest design details. 

I collaborate closely with stakeholders, marketing teams, sales, and engineers, ensuring that every creative solution is thoughtful, functional, and adaptable. From coffee bags to e-learning platforms, I bring the same care, curiosity, and clarity to help brands scale with design that is smart, strategic, and made to last.