Hi there,
I’m a designer working across product and brand, with a focus on interfaces, systems, and decisions that hold up over time. Alongside digital work, I maintain an analogue art and illustration practice, which helps keep my thinking grounded and tactile.
Over the past decade, I’ve led and contributed to work spanning UI/UX, digital platforms, visual identity, and packaging. I’ve led design efforts in a fast-paced NYC startup and collaborated with teams and clients across the US, UK, Netherlands, UAE, and Egypt, working across e-commerce, e-learning, architecture, tourism, lifestyle, and healthcare.
I’m comfortable operating in both early-stage ambiguity and more established environments, moving between strategic direction and hands-on execution. I work closely with stakeholders across product, marketing, sales, and engineering to ensure design decisions are clear, functional, and adaptable over time.